Pulse will be the FIRST Circumnavigation
of the World using CLEAN energy.
PULSE: Innovation Incubator
A Collaboration between Hyundai and David de Rothschild
Vehicle Development
Sustainable Materials & Processes
Hydrogen Economy – Generation & Refueling
Engineering Outsourcing
Storytelling
Design Development
Open Innovation
Amphibious
Biomimicry
Stanford | MIT | UCLA
Develop A Vehicle to Travel around the WORLD amphibiously
3 years
$10 million Budget
Hydrogen Powered Amphibious Vehicle
Green Hydrogen Fueling Infrastructure
External Engineering Partnerships
Multi-National Collaboration
Nurture the Sustainability Supply Chain
Artistic Storytelling
UX Workshop Collaboration with
Stanford Center for Design Research
Interaction Design Body Storming, Improv, Dark Horse, Wizard of Oz
Need Finding Synthesis, AEIOU, Observation, Mapping
Develop a hydrogen vehicle using sustainable materials and processes, I created a global network. collaborating with multiple research Universities and establishing cross-functional partnerships with firms from start-ups to multi-national engineering companies
Pulse: Building a Brand
Storytelling
Storytelling
Soft Introduction
Project was not officially announced to the public
Branding needed to be independent of Hyundai & David de Rothschild
Tie all components of the project together.
Adventure • Sustainability • Innovation • Amphibious
Humdinga with Pulse Logo
Rebadged Sprinter Van
Pulse Graphic Sprinter at Burning Man
Project Vehicles Rebranded
The project involved using donor vehicles from other manufacturers.
The Turtle logo allowed the neutralization of the donor vehicle branding and uniformity as the project will be presented.
